The Entrepreneurship and Enterprise Development Training (EDT) is designed to develop and build the entrepreneurial and business management skills of participants to enable them to start or improve their businesses. Through various methods, participants examine their normal behaviours in terms of their self-concept against the ideal entrepreneurial behaviour and the demands of reality. Participants are also provided with insights, tools and exercises to start and expand their businesses.

The training course, delivered in a workshop format comprises of eleven modules, which are as follows:

• Introduction to entrepreneurship development
• Moderate risk taking
• Goal setting and planning
• Business planning framework and guidelines
• Market study
• Access to market readiness
• Validation of personal entrepreneurial qualities
• Other sources of support
• Access to finance readiness
• Getting results
• Action planning

Customer care is the backbone of a sustainable and viable business enterprise. Training in customer care will equip the trainees with the necessary knowledge, skills and attributes to deliver good customer service at their business enterprises. The training will benefit entrepreneurs and business owners in enhancing a competitive advantage over other businesses and also help retain and attract new customers.

The modules covered in this training programme include:

• Understanding the customer
• Customer buying behaviour
• Handling customer complaints
• Customer service
• Communication skills in customer service
• Customer feedback

This is aimed at assisting trainees to create, manage, store and preserve their records for the benefit of their businesses and be able to make informed decisions. This training focuses on providing an introduction to records keeping and understanding of their record keeping responsibilities or improve their record keeping capabilities. We do not cover the activities associated with designing and managing these processes and systems, but focuses on communicating to our participants on their basic recordkeeping responsibilities

The training recognizes that some participants may have implemented processes and systems for managing records. Therefore, the training does cover the activities associated with designing and managing these processes and systems, but focuses on communicating to trainees the basic record keeping responsibilities

The training objective is to demonstrate knowledge on the following aspects of record keeping:

• Records keeping and how it relates with an enterprise
• The use and handling of purchases records
• The use and handling of expenses
• The use and handling of sales records
• Cash Book management and its use
• Petty Cash Book management and its use
• Stock Management
• Fixed Asset Register
• Profit and Loss Statement
• Balance Sheet
• Non-financial records
• Practical knowledge on Records Keeping

Marketing is a business strategy that organizations use to promote their products and services to the target audience and it also plays a big role in determining the success or failure of the business.

Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Therefore, marketing is the management process through which goods and services move from concept to the customer.

It includes the coordination of four elements called the 4 P's of marketing:

• Identification, selection and development of a product,
• Determination of its price,
• Selection of a distribution channel to reach the customer's place, and
• Development and implementation of a promotional strategy.

This course focuses on the importance of feasibility in the entrepreneurial process and the role of a well-written business plan in managing risks and achieving success. The course covers topics such as business plan components, organisational structure, operational plan, marketing plan, SWOT analysis, financing structure, and financial statement projections. Through these topics, participants will learn how to assess and manage risks, identify opportunities, and communicate effectively with investors and other stakeholders.